Features & News

Sheaffer Pen Showcases “Celebrations Remembered”

Shelton, CT – October 3, 2011 – As of Saturday, October 1, 2011, Sheaffer Pen is highly visible to New Yorkers and visitors in Times Square who are shopping for that perfect “Gift That Matters” during this holiday season.

Sheaffer’s newest ads will be showing on the “Geoffrey-Tron” screen, located above the Toys R’ Us store in the heart of Times Square from October 1, 2011 through January 1, 2012. The campaign will run two times each hour, appearing more than 4,300 times throughout the holidays and creating millions of impressions with passersby.

“Through these ads, we are also introducing our theme for 2012, which is ‘Celebrations Remembered’: Celebrations are universal; why not let Sheaffer help you remember them,” said Tim Williams, General Manager - Sheaffer Pen. “The Sheaffer® Collection of fine writing instruments offers a wide variety of finishes, modes and styles, making them a perfect gift. In this increasingly fast-paced world, when selecting a holiday gift for loved ones, it is important to choose a gift that will be treasured for many years to come.”

For more information about Sheaffer events, visit the company’s Facebook page at http://www.facebook.com/sheafferpen.

Sheaffer Pen (www.sheaffer.com) is a division of BIC USA, Inc., Shelton, Connecticut, distributor of stationery products, lighters and shavers. Behind the Sheaffer® brand lies nearly 100 years of dedication to the art of crafting world-class fine writing instruments.

SHEAFFER® OFFERS “THE GIFT THAT MATTERS” THIS HOLIDAY SEASON

Shelton, CT – September 15, 2011 – Are you looking for the perfect gift this holiday season for that special someone in your life? Look no further than the Sheaffer® collection of fine writing instruments. The collection offers a wide variety of finishes, modes and styles, making it the ideal gift for anyone on your list.

Sheaffer introduces Sheaffer® 100 Special Edition 3 Friends of Winter Fountain Pen; Sheaffer® Intensity® new finishes; and a Sheaffer® 500 new finish just in time for the holiday season!

Sheaffer® 100 Special Edition 3 Friends of Winter Collection. This special edition showcases designs of Bamboo, Pine and Plum. These plants thrive during the difficult winter months, symbolizing fortitude while inspiring people to persevere and flourish under adversity. When presented together, the Nature-inspired writing instruments of this collection also signify a lasting friendship likened to friends who are faithful to each other in difficult times.

The Sheaffer® 100 Friends of Winter Collection features three finishes in fountain pen, roller ball and ballpoint, including:

Gloss Black Featuring Nickel Plate Trim, Bamboo Design;
Gloss Black Featuring Nickel Plate Trim, Pine Design;
Gloss Black Featuring Nickel Plate Trim, Plum Design.

Sheaffer® Intensity®: With its sleek design and streamlined profile, this pen makes a spectacular gift!

Sheaffer proudly presents four additional Sheaffer® Intensity® finishes. Three of the four finishes have engraving patterns from the Sheaffer® Targa collection - one of Sheaffer's best-selling collections of all time.

The Sheaffer® Intensity® fountain pen and roller ball feature a contemporary polished chrome grip and screw-on cap. The fountain pen is available in fine, medium or broad point grades for effortless, elegant writing. The roller ball takes a slim roller refill, making the ink glide across the page with ease. The ballpoint features a smooth twist-action mechanism.

Sheaffer® Intensity® introduces four new finishes available in fountain pen, roller ball, and ballpoint:

Medici Engraved Chrome Finish Featuring Chrome Plate Trim;
Fluted Chrome Finish Featuring Chrome Plate Trim;
Carbon Fiber Barrel, Bright Chrome Cap Featuring Chrome Plate Trim;
White Barrel, Spiral Engraved Chrome Cap Featuring Chrome Plate Trim;

Sheaffer® 500: A Sophisticated-looking fine writing instrument featuring an elegant design and finish, as well as modern clip.

Part of the Gift Collection Series, Sheaffer® 500 presents an elegant new finish. Available in ballpoint, the range offers a beautifully styled, finely balanced instrument that provides a comfortable and smooth writing experience. Each highly polished cap ornament holds the streamlined spring-loaded clip that proudly bears the famous Sheaffer® “White Dot®” as a hallmark of excellence.

Sheaffer® 500 new finish is available in ballpoint:

Glossy Black Featuring Gold Tone Trim

About Sheaffer

SHEAFFER PEN HOSTS INTERNATIONAL OPENING OF SHEAFFER PEN MUSEUM

Fort Madison, IA – September 14, 2011 – Sheaffer Pen Company is hosting a fundraising gala to benefit the Sheaffer Pen Museum on Wednesday, September 21 and Thursday, September 22, 2011.

The Museum officially opened to the public on June 17, 2011. The many years of history are on display at the museum, beginning with the invention of W.A. Sheaffer’s unique design and patent in 1908.

Tim Williams, general manager of Sheaffer Pen, noted that, “Everyone who works at Sheaffer is passionate about the Sheaffer brand and legacy. While building our wonderful brand for the future, we recognize all the achievements of Sheaffer’s glorious past. A central pillar is the long-standing link of Sheaffer with Fort Madison, Iowa and its people – now perfectly captured in the wonderful Sheaffer Pen Museum, which we are so proud to share with our distributors who will be joining us for this event.”

The museum highlights the Sheaffer brand’s rich history of world-class craftsmanship of fine writing instruments. While touring the Museum, visitors learn about the pen’s namesake, originally a jewelry store owner, Walter A. Sheaffer (W. A. Sheaffer), who incorporated the Company on January 1, 1913. His original idea for beginning the company actually began in 1908 when he invented and patented the first lever fill fountain pen.

Richard Canella, president of the Sheaffer Pen Museum, noted. “It was important for us to keep the Sheaffer history in Fort Madison as part of its heritage, and to share that with the public. Much of Sheaffer history touches on world history, like Sheaffer® pens used to sign the Japanese peace treaty and the United Nations Charter. We have creatively integrated Sheaffer’s history, art and science in our demonstrations and displays.”

“Sheaffer Pen’s relationship with the SPMC is one of friendship and support,” said Tim Williams, general manager of Sheaffer Pen. “SPMC has taken on the role of guardian of our Sheaffer Pen archives. Sheaffer Pen therefore has a vested interest to make certain that these archives, which embrace the history and heritage of our company, are maintained in the best condition possible. To ensure this, Sheaffer was part of the team working to get the museum open. We will continue to work closely with SPMC in their important work to make the museum a great success!”

The Sheaffer Pen Museum is a non-profit 501(c)(3) Corporation operated entirely by volunteers. The museum is open to the public Fridays, Saturdays and Mondays from 10 a.m. through 2 p.m. Group tours are welcome by special appointment. Museum contact: SheafferPenMuseum@gmail.com

Sheaffer Pen (www.sheaffer.com) is a division of BIC USA, Inc., Shelton, Connecticut, distributor of BIC® brand stationery products, lighters and shavers. Behind the Sheaffer® brand lies nearly 100 years of dedication to the art of crafting world-class fine writing instruments.